Innovation vs. Governance
Rene Bonvanie, senior vice president of marketing at Serena, based in San Mateo, Calif., said that governance should take a back seat to innovation. "There's not a lot out there to be governed," Bonvanie said. "I think innovation is what's more at stake here than governance. The thing is, how can we get enough people to do mashups and make them more innovative?"Added Bonvanie: "We've overestimated the need for governance and underestimated the need for innovation."HP's Emo said that IT needs to ensure that services are mashable and consumable, "because you don't actually know where that innovation is going to come from." Matsumura used a biological analogy to describe mashups. "Mashups are essentially sexual reproduction for applications because the DNA of two different things are brought together." Cameron Purdy, vice president of development of Fusion middleware at Oracle, quipped: "And following on the sexual reproduction analogy, mashups are hot and sticky." Purdy said that mashups could succeed in ways that SOA-inspired frameworks have not, at least initially. "SOA did not take off the way people in the ivory towers thought it would." However, "I think Web services have become the focal point for so many technologies. We're starting to see [that] screen scraper tools are starting to produce Web services APIs." Purdy also noted that he has seen more SOA implementations in the financial services industry than in most any other industry, "but we've probably seen fewer mashups coming out of financial services." He speculated that this could be the case because of the risk of aggregating public information with financial services. Purdy said he believes the industry will see tools traditionally used in financial services‑like Excel‑used as springboards for mashups. Marsh said he expects that there will be a lot more use of community-based technologies entering the enterprise.