Microsoft Aims for .Net Gains

 
 
By Peter Coffee  |  Posted 2001-11-05 Email Print this article Print
 
 
 
 
 
 
 

In a session at the Microsoft Professional Developers Conference last month, Group Vice President Bob Muglia revealed the previously obscure meaning of the company's cryptic .Net label for its emerging services strategy.

In a session at the Microsoft Professional Developers Conference last month, Group Vice President Bob Muglia revealed the previously obscure meaning of the companys cryptic .Net label for its emerging services strategy.

Following an ironic, self-deprecating video admitting that HailStorm was perhaps the worst software code name ever coined, Muglia discussed the licensing terms (www.eweek.com/links) for what will now be called .Net MyServices. Then he delivered the punch line: "We think were creating a strong-enough value proposition that users will pay for these services. ... The net of all this is that there are a lot of ways to make money."

So, its not "Net" as in Network. The battle lines are drawn. Let Sun be "the dot in dot-com." Microsoft is content to be "the .Net in net earnings."

 
 
 
 
Peter Coffee is Director of Platform Research at salesforce.com, where he serves as a liaison with the developer community to define the opportunity and clarify developers' technical requirements on the company's evolving Apex Platform. Peter previously spent 18 years with eWEEK (formerly PC Week), the national news magazine of enterprise technology practice, where he reviewed software development tools and methods and wrote regular columns on emerging technologies and professional community issues.Before he began writing full-time in 1989, Peter spent eleven years in technical and management positions at Exxon and The Aerospace Corporation, including management of the latter company's first desktop computing planning team and applied research in applications of artificial intelligence techniques. He holds an engineering degree from MIT and an MBA from Pepperdine University, he has held teaching appointments in computer science, business analytics and information systems management at Pepperdine, UCLA, and Chapman College.
 
 
 
 
 
 
 

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