Microsoft has partnered with the Feeding America charity to fight hunger in the United States through the "Browser for the Better" campaign, where the software giant will make donations to food banks across the country each time Internet Explorer 8 is downloaded.
Microsoft has partnered with the Feeding
charity to fight hunger in the United
States through the "Browser for the
campaign, where the software giant will make donations to food
banks across the country each time Internet Explorer 8 is downloaded.
Microsoft officials said that for every completed download of IE8,
Microsoft's Browser for the Better campaign-which runs from June 10 through
Aug. 8-will donate the financial equivalent of eight meals to Feeding America's
network of 206 local food banks, which supplies food to more than 25 million
Americans each year.
The move is to help fill in the gap for the more than 17 million children in
the United States
who receive free or reduced-price breakfast and lunch at their local public
schools, but who lose access to those programs when schools close for the
"This summer, millions of families throughout the U.S.
are living on the brink of hunger," said Vicki Escarra, president and CEO
of Feeding America, in a statement. "Demand for food is higher than
it has been in decades. The Browser for the Better campaign is both raising
awareness of hunger and giving people an easy opportunity to help their
neighbors at no cost to them. It's a win-win arrangement for Microsoft, Feeding
America and people all across the country."
The Browser for the Better campaign launched June 10 at New
and San Francisco's Justin
Artists at each location used food cans to sculpt the likenesses of the Empire
and Golden Gate Bridge,
respectively. And the cans of food will be donated to the Food Bank for New
York City, City Harvest in New
York and the San Francisco Food Bank, all members of
Feeding America. Also part of the campaign is a series of viral videos starring
television star Dean Cain and directed by comedian Bobcat Goldthwait
highlighting features of Internet Explorer 8, Microsoft said.
"Our customers have told us they want to have an impact in the lives of
their friends and neighbors," said Amy Barzdukas, senior director for Internet
Explorer at Microsoft, in a statement. "The Browser for the Better campaign is
all about making it easy for people to make a real difference. Not only are
they contributing to their community, they're getting a more secure, modern
browser designed for the way people browse the Internet today."
More information about Browser for the Better and Internet Explorer 8 is
available at http://browserforthebetter.com