NBC Olympic Coverage Shines as Silverlight Proving Ground

By Darryl K. Taft  |  Posted 2008-08-13 Print this article Print

pagebreak title=Another Olympic Record Shattered}

Here are the stats through first four days of the Beijing games compared with entire Athens games. There were 13.5 million video streams for the Beijing games, versus 2.2 million for the entire Athens games-a difference of 514 percent. Through the first four days there were 16.9 million unique users for the Beijing games, versus 11.1 million for the entire Athens games. And regarding page views, there were 291.1 million for Beijing versus 229.9 million for the entire Athens games.

NBC and Microsoft are enabling viewers to watch more than 3,500 hours of Olympics coverage, with nearly 3,000 hours of live coverage being made available, Microsoft officials said.

Moreover, Goldfarb said, on Aug. 11, for instance, 250TB of data was delivered via Silverlight.

"When you think about the size and scope of all this it's kind of mind-boggling," he said.

Some have mentioned that Microsoft's Silverlight strategy could conjure up vestiges of past antitrust issues. To this Goldfarb simply said, "The key thing here is this is the first time people have had competition." Indeed, Ludwig noted that Flash's penetration may be as high as 98 percent of all PCs. Goldfarb presents Silverlight as an opportunity for developers and designers.

Goldfarb also noted that developers can use Microsoft's free Visual Studio Express tools to create Silverlight applications. "And it's not just for .NET developers," Goldfarb said, noting that Microsoft is working with Novell to deliver a Linux version of Silverlight known as Moonlight.

Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.

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