Microsoft has announced its strategy for empowering developers to create and monetize applications for the next generation of Windows phones. As incentive for developers to build compelling applications for the Windows Mobile platform, Microsoft said it will provide developers with 70 percent of the sales revenue of their applications.
Microsoft has announced its strategy for empowering developers to create and
monetize applications for the next generation of Windows phones.
In a March 11 announcement, Microsoft laid out new details about how
developers can build and sell applications for Windows phones through Windows
Marketplace for Mobile
, the company's recently announced application
marketplace available with the Windows Mobile 6.5 operating system.
As incentive for developers to build compelling applications for the Windows
Mobile platform, Microsoft said it will provide developers with 70 percent of
the sales revenue of their applications from Windows Marketplace for Mobile,
transparency throughout the certification process, and guidance and support
from the stage of development to the final sale to the consumer.
In addition, Microsoft said developers will be able to set the price for
their applications in each market. Or developers can choose to distribute their
applications at no cost. Up to five application submissions to Windows
Marketplace for Mobile are included
in the introductory annual registration fee of $99, and each additional
submission within the annual period will cost $99. However, the registration
fee is waived for student developers who want to reach Windows phones
customers, through enrollment in the Microsoft
Microsoft said it will run a certification and testing process so that
developers can make sure their applications run efficiently on Windows.
Developers will be able to register for the process in the spring and will be
able to start submitting their applications later this summer, the company
Developers can get the tools to begin developing for Windows phones at
"Microsoft's decades-long relationship with developers has led to some of
the most exciting innovations the industry has seen. We'll continue our
successful collaboration with developers through Windows Marketplace for Mobile,
which will provide a broad reach to customers," said Andy Lees, senior vice
president of the Mobile Communications Business at Microsoft, in a statement.
"With the new Windows Marketplace for Mobile
and our great development tools, Windows phones represent an incredible opportunity
for developers everywhere."
Developers who sell applications through Windows Marketplace for Mobile
will receive 70 percent of the revenue from the sales of each application.
Windows Marketplace for Mobile
is available in 29 countries so far.