Microsoft partners demo their plans for Silverlight

By Darryl K. Taft  |  Posted 2008-03-05 Print this article Print


Guthrie said Microsoft is working with a broad set of customers and partners in the ad-serving, analytics, creative agency and content delivery network sectors. Microsoft announced a strategic relationship with Move Networks, and, onstage at MIX, Ari Paparo, vice president of rich media at DoubleClick, demonstrated his company's Silverlight 2 SDK (software development kit) for in-stream advertising.

Content publishers that deliver video content will be able to use this SDK within a Silverlight environment to target, serve, forecast and report on video-based advertising.

"We'll continue to invest in the Silverlight platform," Paparo said.

Also on stage, AOL, Aston Martin, Cirque du Soleil, Hard Rock Caf??« and NBC Universal's gave demos of their Web applications using Silverlight to show its high-performance capabilities, integration with the .Net Framework and customizable advertising opportunities.

"NBCOlympics has always taken the lead in bringing Olympics fans immersive experiences through in-depth analysis and leading technology," said Perkins Miller, senior vice president of Digital Media for NBC Sports & Olympics. "Working with Microsoft Silverlight, we will again push the boundary of sports coverage by delivering a new level of rich, high-quality viewing to the Web for the 2008 Olympic Games."

Guthrie said developers can build Silverlight applications using any .Net language. The platform supports development with C#, Visual Basic, IronPython and IronRuby, and with Silverlight 2 any other .Net-supported language can be used.

He also said Microsoft will be announcing new Silverlight controls and making the source code available via open source, and the company is shipping a testing framework for Silverlight and open-sourcing that as well.

Moreover, Microsoft announced shipment of Visual Studio support that allows developers to create and debug Silverlight applications, and a preview edition of Silverlight tool support for Visual Studio and Microsoft's Expression Blend design tool.

Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.

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