Microsoft partners demo their plans for Silverlight
Guthrie said Microsoft is working with a broad set of customers and partners in the ad-serving, analytics, creative agency and content delivery network sectors. Microsoft announced a strategic relationship with Move Networks, and, onstage at MIX, Ari Paparo, vice president of rich media at DoubleClick, demonstrated his company's Silverlight 2 SDK (software development kit) for in-stream advertising. Content publishers that deliver video content will be able to use this SDK within a Silverlight environment to target, serve, forecast and report on video-based advertising.Also on stage, AOL, Aston Martin, Cirque du Soleil, Hard Rock Caf??« and NBC Universal's NBCOlympics.com gave demos of their Web applications using Silverlight to show its high-performance capabilities, integration with the .Net Framework and customizable advertising opportunities. "NBCOlympics has always taken the lead in bringing Olympics fans immersive experiences through in-depth analysis and leading technology," said Perkins Miller, senior vice president of Digital Media for NBC Sports & Olympics. "Working with Microsoft Silverlight, we will again push the boundary of sports coverage by delivering a new level of rich, high-quality viewing to the Web for the 2008 Olympic Games." Guthrie said developers can build Silverlight applications using any .Net language. The platform supports development with C#, Visual Basic, IronPython and IronRuby, and with Silverlight 2 any other .Net-supported language can be used. He also said Microsoft will be announcing new Silverlight controls and making the source code available via open source, and the company is shipping a testing framework for Silverlight and open-sourcing that as well. Moreover, Microsoft announced shipment of Visual Studio support that allows developers to create and debug Silverlight applications, and a preview edition of Silverlight tool support for Visual Studio and Microsoft's Expression Blend design tool.
"We'll continue to invest in the Silverlight platform," Paparo said.