Microsoft Ships Silverlight 2 Beta - Microsoft partners demo their plans for Silverlight (
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Guthrie said Microsoft is working with a broad set of customers and partners
in the ad-serving, analytics, creative agency and content delivery network
sectors. Microsoft announced a strategic relationship with Move Networks, and,
onstage at MIX, Ari Paparo, vice president of rich media at DoubleClick,
demonstrated his company's Silverlight 2 SDK (software development kit) for
in-stream advertising.
Content publishers that deliver video content will be able to use this SDK
within a Silverlight environment to target, serve, forecast and report on
video-based advertising.
"We'll continue to invest in the Silverlight platform," Paparo
said.
Also on stage, AOL, Aston Martin, Cirque
du Soleil, Hard Rock Café and NBC Universal's NBCOlympics.com gave demos of
their Web applications using Silverlight to show its high-performance
capabilities, integration with the .Net Framework and customizable advertising
opportunities.
"NBCOlympics has always taken the lead in bringing Olympics fans
immersive experiences through in-depth analysis and leading technology,"
said Perkins Miller, senior vice president of Digital Media for NBC Sports
& Olympics. "Working with Microsoft Silverlight, we will again push
the boundary of sports coverage by delivering a new level of rich, high-quality
viewing to the Web for the 2008 Olympic Games."
Guthrie said developers can build Silverlight applications using any .Net
language. The platform supports development with C#, Visual Basic, IronPython
and IronRuby, and with Silverlight 2 any other .Net-supported language can be
used.
He also said Microsoft will be announcing new Silverlight controls and
making the source code available via open source, and the company is shipping a
testing framework for Silverlight and open-sourcing that as well.
Moreover, Microsoft announced shipment of Visual Studio support that allows
developers to create and debug Silverlight applications, and a preview edition
of Silverlight tool support for Visual Studio and Microsoft's Expression Blend
design tool.
Application Development 
