Microsoft and EffectiveUI Mix Silverlight, HTML5 to Deliver Navy's Blue Angels Website

By Darryl K. Taft  |  Posted 2011-04-28 Print this article Print

title=Inside the Cockpit} 


Moreover, within the site, a section titled "Inside the Demo" includes high-resolution, interactive video that brings viewers right into the cockpit with the Blue Angels squadron. The site features footage of the Blue Angels performing 37 different maneuvers, giving viewers an inside perspective. Three different camera angles are shown for each maneuver, and users are able to select and switch camera angles in real time. This interaction was made possible with Microsoft Silverlight and Internet Information Services (IIS) Smooth Streaming technology. 

Telling the complete story of the Blue Angels organization, the site also includes an interactive, 360-degree view of the F/A-18 Hornet and the C-130 Hercules. The user can spin the aircraft for a full, up-close view and learn about the aircraft's specifications, configurations and the various modifications the team makes to the jets, Downey said.

Also, to meet its goal of providing a hub for recruiting and enlisting, the site provides easy access to information on applying to the Blue Angels squadron, as well as general enlisting information for the Navy and Marine Corps.

"It's inspiring to see government agencies taking user experience seriously," Franco said in a statement. "The Blue Angels invoke great emotion through their air shows-by successfully translating that experience online and using a wide-encompassing technology, the organization will be able to reach many more people in a truly engaging way."

The Blue Angels were created to showcase naval air power and increase morale among its officers, and the organization now serves to recruit new service men and women in the Navy and Marine Corps. The organization saw a need to evolve the way it interacts with new recruits and to reach them where they are-online. The Blue Angels collaborated with EffectiveUI and Microsoft to provide a powerful, engaging experience that taps into the excitement of a Blue Angels flight demonstration, but goes a step further to offer a unique perspective on the show itself-previously seen only through the pilot's eyes.

The Website will allow the Blue Angels to more effectively achieve recruitment goals with a presence that engages and informs 24 hours a day, seven days a week, Franco said. Prospective recruits, fans and enthusiasts can go in-depth on the organization's history, its team, the operations and the jets themselves. The immersive site also brings them inside the cockpit and gives them control over the aspects of the air show they see and how they see them. 

"The Blue Angels are excited to launch a new, state-of-the-art Website that will allow us to more effectively accomplish our mission of enhancing Navy recruiting and credibly representing Navy and Marine Corps aviation to the United States and its Armed Forces," Kelly said. 

Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.

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