Microsoft to Enrich Developers With Windows 8 App Store, Beta in February
Microsoft lays out details of its Windows 8 app store and says a beta of Windows 8 will be available in late February. Microsoft also pledges to give developers a bigger cut of their app revenue.Microsoft fleshed out details for its Windows Store, announcing to developers that the Windows 8 app store will become available with the Windows 8 beta in late February 2012 as the software giant pledges to give developers a larger piece of the app dev pie. At an event in San Francisco Dec. 6 dubbed the Store Preview, Microsoft officials said their new Windows Store represents a significant opportunity for developers as it is geared to help them be successful and make money on the platform. Indeed, Microsoft said Windows presents the largest single platform opportunity for developers, with 500 million Windows 7 licenses sold around the world to date.
Giving developers a larger piece of the pie, Microsoft said the revenue model for the new Windows 8 app store is such that successful apps earn 80 percent of every dollar generated after passing $25,000 in revenue. The first $25,000 is paid out at the industry standard 70 percent revenue share, Microsoft said. Moreover, the Windows Store will be global, enabling developers to sell their apps in any of 231 markets and in more than 100 languages.
"Apps listed in the Store are visible to all Windows 8 users, so enterprise apps can be offered in the Store, just like any other Metro style app. However, we also offer support for enterprises that want direct control over the deployment of Metro style apps. Enterprises can choose to limit access to the Windows Store catalog by their employees, or allow access but restrict certain apps. In addition, enterprises can choose to deploy Metro style apps directly to PCs, without going through the Store infrastructure. For Windows 8 Beta, IT administrators can use group policy to permit Metro style app installations, as long as the apps are signed by trusted publishers and the machines are joined to the domain. Then the IT admin can use powershell commandlets to manage those Metro-style apps on Windows 8."Microsoft also laid out its app certification process. The goals of the Windows Store app certification process are to ensure trusted, quality experiences for consumers and a simple, transparent process for developers through the App Certification Kit, Windows Developer Dashboard and the Windows Store App Certification requirements, found here. "We want to increase predictability and eliminate any capriciousness in app certification," Dworkin said. "We do this by providing every developer with the technical certification assessments-the App Certification Kit -as part of the SDK. We also provide app acceptance guidance, in plain language, in our app certification policies. The App Certification Kit and the SDK are included when you download the Windows 8 Developer Preview." Microsoft will give feedback to developers whose apps are rejected, so they can address the issues quickly and resubmit the app for publication, he added.