Microsoft to Offer Beta Release of Popfly

By Peter Galli  |  Posted 2007-10-18 Print this article Print

At the Web 2.0 Summit, CEO Ballmer also will touch on Silverlight and announce the beta of Windows Live Photo Gallery.

SAN FRANCISCO—Microsoft CEO Steve Ballmer will use the annual Web 2.0 Summit here Oct. 18 to announce the public beta release of Popfly, a tool built on Microsoft Silverlight that lets people build and share mashups, gadgets, Web pages and applications. Users can use Popfly to add games, slide shows, Halo 3 statistics or eBay auctions to their Facebook profile, blog or personal Web page; build a Web page for a club or organization; and leverage blocks from Popfly partners like Twitter, Facebook and Dapper to drive site awareness and traffic.
Microsoft, of Redmond, Wash., has also released some statistics about the adoption of Silverlight since the launch of version 1.0 a month ago. The number of partners participating in the Microsoft Silverlight Partner Initiative has grown to more than 50 organizations, and more than 40 customers have delivered Silverlight applications, the company said in a statement.
Silverlight 1.0 is now also available in simplified and traditional Chinese, French, German, Italian, Japanese, Korean, Portuguese, Russian and Spanish. Ballmer will talk at the morning keynote conversation with Web 2.0 Summit co-host John Battelle, where he is expected to also announce a new beta version of the Windows Live Photo Gallery, a free tool for managing and sharing photos for users of Windows Vista and Windows XP SP2. Click here to read more about the legend of Popfly. The new beta includes the ability for users to publish their photos to Flickr directly from Windows Live Photo Gallery rather than just on Windows Live Spaces, as has been the case until now, a Microsoft spokesperson told eWEEK. A couple of Microsoft Office SharePoint Server 2007 partners will also use the show to announce new offerings that expand the community-building capacities and social-computing opportunities in the workplace. Atlassian Software Systems, a wiki provider, has a new set of plug-ins, which are available immediately, to enable bidirectional information flow between both collaboration platforms. NewsGator Technologies, an RSS company, will announce the general availability of NewsGator Social Sites, a collection of site templates, profiles, Web parts and middleware that will enhance the social computing capabilities for SharePoint Server 2007 and Microsoft Windows SharePoint Services 3.0. Ballmer is also expected to address the industry opportunity for business transformation on the Web. "Microsoft is committed to supporting new business models on the Internet, and has an exciting—and growing—portfolio of Web technologies that is helping to catalyze the growth of Web innovation," Ballmer said in a statement released before his keynote talk. "This is an incredible time for developers, designers, advertisers, marketers and consumers to plug into and take advantage of the opportunities to experience and grow businesses on the Web." Check out eWEEK.coms for the latest news, reviews and analysis in programming environments and developer tools.
Peter Galli has been a financial/technology reporter for 12 years at leading publications in South Africa, the UK and the US. He has been Investment Editor of South Africa's Business Day Newspaper, the sister publication of the Financial Times of London.

He was also Group Financial Communications Manager for First National Bank, the second largest banking group in South Africa before moving on to become Executive News Editor of Business Report, the largest daily financial newspaper in South Africa, owned by the global Independent Newspapers group.

He was responsible for a national reporting team of 20 based in four bureaus. He also edited and contributed to its weekly technology page, and launched a financial and technology radio service supplying daily news bulletins to the national broadcaster, the South African Broadcasting Corporation, which were then distributed to some 50 radio stations across the country.

He was then transferred to San Francisco as Business Report's U.S. Correspondent to cover Silicon Valley, trade and finance between the US, Europe and emerging markets like South Africa. After serving that role for more than two years, he joined eWeek as a Senior Editor, covering software platforms in August 2000.

He has comprehensively covered Microsoft and its Windows and .Net platforms, as well as the many legal challenges it has faced. He has also focused on Sun Microsystems and its Solaris operating environment, Java and Unix offerings. He covers developments in the open source community, particularly around the Linux kernel and the effects it will have on the enterprise.

He has written extensively about new products for the Linux and Unix platforms, the development of open standards and critically looked at the potential Linux has to offer an alternative operating system and platform to Windows, .Net and Unix-based solutions like Solaris.

His interviews with senior industry executives include Microsoft CEO Steve Ballmer, Linus Torvalds, the original developer of the Linux operating system, Sun CEO Scot McNealy, and Bill Zeitler, a senior vice president at IBM.

For numerous examples of his writing you can search under his name at the eWEEK Website at


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