Netbiscuits launches its new "Tactile" HTML5 framework for delivering next-generation Web apps on smartphones and tablets at the SXSW 2012 conference.
a provider of solutions for building Web apps for mobile devices, has announced
Tactile, its new design and development framework that taps Web standards to
enable the creation and delivery of engaging mobile Web experiences.
the SXSW 2012
conference, Netbiscuits Tactile uses the Netbiscuits software as a service
(SaaS) cloud-based platform to simplify development and deployment complexities
while reducing the time and cost of publishing and maintaining
high-quality/rich user experiences for the feature-packed, gesture-driven
devices available to users today.
consumers across the globe turn to the mobile Web to search, shop, share and
connect, marketers have to create and deliver even more engaging branded
experiences in multi-device environments, said Michael Neidhoefer, CEO of
Netbiscuits, in a statement. We help Enterprises to do this efficiently
without compromising quality of service. Netbiscuits Tactile closes the
technical and creative gaps encountered when trying to create HTML5-based,
touch-enabled mobile Web apps that render properly no matter the device,
operating system or country in which the consumer is going mobile."
Tactile is a cross-platform
publishing environment that combines server-side optimization, client-side
optimization, device detection, progressive enhancement and responsive design.
It uses Web standards such as HTML5 and CSS3 to help developers deliver Web
apps that can be rapidly created without wasting time and resources
compensating for browser, operating system and device fragmentation.
developers and designers, Tactile identifies the specific device classes
requesting access to their content, tailors diverse multimedia content from a
server and delivers that content in formats optimized for a devices specific
profile and screen dimensions, Netbiscuits officials said. Web apps produced
using Tactile provide end-users with a responsive and reactive experience
equivalent to those enjoyed on native applications.
complexity of the code without compromising the user experience. Tactile also
delivers out of the box, cross-platform optimized display and behavior
effects and events.
Tactiles Device Information Services provide device characteristics from the
device and from Netbisquits databases to all touch points of a Web applicationat
the edge enhancing redirection decisions, at the back-end systems allowing for
specific device-class computing and at the client side for native user
layersfrom kernel to UI componentsor using CSS preprocessor capabilities.
Based on its
ability to support a range of devices and tablets, Netbiscuits was selected to
deliver a global mobile campaign for Sprite, the company said. As part of
this, Netbiscuits developed the smartphone and feature phone versions as well
as a demo tablet edition of the Sprite Uncontainable Game to illustrate
how functionality is developed across all screens around the globe. The
interactive program teams six NBA players, including Kobe Bryant and
LeBron James, to discover 24 amateur basketball players from around the world
who will represent either Team Sudden or Team Intense in the Sprite
Uncontainable Game during NBA All-Star 2013 in Houston, Texas. Sprite
is shining a spotlight on undiscovered basketball talent and celebrating
players expressive moves by participating in the Sprite Uncontainable Game as
players and fans.
with any back-end system for all types of mobile Web sites, Netbiscuits Tactile
can be leveraged on all multi-touch devices. Developers can find a full list of
supported devices here.
Netbiscuits mobile platform combines rich customer experiences for mobile Websites
and apps, including sophisticated Web tools for cross-platform delivery and
optimization, an open development environment for full platform customization
and extension, and the efficiency and power of next-generation mobile
publishing via cloud computing.
also combines the flexibility and control of a development environment based on
a markup language that was made for mobile, with the convenience, scalability
and security of on-demand, cross-platform mobile delivery. This combination
provides the best of both worlds and lets developers and IT professionals focus
on innovation, without having to worry about infrastructure.
technology helps enterprises maximize the mobile opportunity by removing the
complexity of programming for many devices, enhancing their in-house and
outsourced development resources and reducing the amount of time and money it
takes to execute your mobile strategy.
Netbiscuits delivers more than 9.6 billion pages per month and supports more
than 27,000 mobile sites and apps globally.
Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.