Application Development: New IBM Consulting Service Delves Deep into Analytics, Business Intelligence
At an event held at its Thomas J. Watson Research Center in Hawthorne, N.Y., IBM announced a new consulting practice, the IBM Business Analytics and Optimization Services line. The new organization will draw on the company's deep expertise in vertical industries, research, mathematics and information management to help clients both improve the speed and quality of business decisions while better understanding the consequences and business outcomes of those decisions. IBM officials at the event said this marks the first launch of a new service line by IBM Global Business Services since it was formed in 2002 following the acquisition of PricewaterhouseCoopers Consulting. The new service also will draw on IBM's vast Information Management portfolio, including technologies from the company's acquisitions of Cognos and iLog, as well as the expertise of IBM's vaunted mathematics department.