Application Development - eWeek

Application Development: New IBM Consulting Service Delves Deep into Analytics, Business Intelligence


At an event held at its Thomas J. Watson Research Center in Hawthorne, N.Y., IBM announced a new consulting practice, the IBM Business Analytics and Optimization Services line. The new organization will draw on the company's deep expertise in vertical industries, research, mathematics and information management to help clients both improve the speed and quality of business decisions while better understanding the consequences and business outcomes of those decisions. IBM officials at the event said this marks the first launch of a new service line by IBM Global Business Services since it was formed in 2002 following the acquisition of PricewaterhouseCoopers Consulting. The new service also will draw on IBM's vast Information Management portfolio, including technologies from the company's acquisitions of Cognos and iLog, as well as the expertise of IBM's vaunted mathematics department.
 
  • New IBM Consulting Service Delves Deep into Analytics, Business Intelligence
    by Darryl K. Taft
  • IBM assesses the new business conditions that call for more predictive systems.
  • Organizations must change their approach to business from traditional to a dynamic, fast-paced approach driven by facts gleaned from data analysis.
  • The shift to the new approach requires insight, technology and research.
  • Enter IBM's new Business Analytics and Optimization Services practice, a new consulting practice within IBM Global Business Services.
  • A recent study shows that organizations often either lack the information or access to the information they need to make critical decisions for their business.
  • IBM presents the client's dilemma.
  • Big Blue clients express their needs, including the ability to better predict outcomes.
  • IBM says business analytics and optimization represents the next wave of change.
  • IBM officials say the company has the tools to help organizations ride the new wave, including services and reusable assets.
  • IBM's Business Analytics and Optimization Services practice has offerings in five core areas.
  • IBM's Business Analytics and Optimization Services also will focus on three "big play" areas around insight, analytics and optimization.
  • IBM's new consulting services group is focused on helping customers "Perceive, Predict and Perform."
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