Oracles Bid: Style Matters

By Larry Dignan  |  Posted 2003-07-24 Print this article Print

Oracle's bid for PeopleSoft could have turned out differently if CEO Larry Ellison didn't lose style points in the company's opening volley.

NEWS ANALYSIS: Oracles bid for PeopleSoft could have turned out differently if CEO Larry Ellison didnt lose style points in the companys opening volley.

Consider how PeopleSoft customers might have reacted differently to Oracles hostile takeover bid if not for this paragraph in the database giants initial press release.

"Although we will not be actively selling PeopleSoft products to new customers, we will provide enhanced support for all PeopleSoft products," said Ellison in a June 6 release. "Furthermore, we will be incorporating the advanced features from the PeopleSoft products into future versions of the Oracle eBusiness Suite."

Translation: You will be assimilated.

To read the full article, click here.

Business Editor
Larry formerly served as the East Coast news editor and Finance Editor at CNET Prior to that, he was editor of Ziff Davis Inter@ctive Investor, which was, according to Barron's, a Top-10 financial site in the late 1990s. Larry has covered the technology and financial services industry since 1995, publishing articles in, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism.

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