Jab at Apple
This is just a slight smack at Apple and other app stores that have more strict review and approval processes. The Palm Application Distribution Program Web page also said:In addition, developers can use the on-device Palm App Catalog to distribute and promote their free or paid apps to webOS devices. However, these apps will be reviewed and approved by Palm. And Palm will charge $50 for each application submitted to this channel. Moreover, Galbraith said Palm is investing in its own catalog on the device. "Getting an application on the device is obviously the most targeted way to get your application out to users right now, and thus has a lot of value. We are not only going to offer a fantastic user experience here, but we are going to open up the way that you can get promotional opportunities." "For example," said Almaer, "one thing we will be doing at launch is have an auction-based system for placement in high trafficked areas in the app. In some ways, you can think of this as getting on the front page of Yahoo. There is value there, and we want to make it as transparent as possible for people to understand how they get placement. Then they can make a business decision on the value proposition, and of course the market itself controls the value." And though the Palm developer program and app catalog will be different from others in some ways, it will be similar in other ways. For instance, Palm will offer the same 70/30 split with developers for paid applications-where the developer gets to keep 70 percent of gross revenues from application sales and Palm gets 30 percent. And true to his focus on the Web, Almaer said:
"Recognizing the value of the web community and the web as a promotional channel, Palm will invest in the tools and services that help you utilize the web and other online channels as powerful promotional opportunities for webOS applications. This approach also addresses feedback we've heard from developers who are frustrated by a review-first, publish-later process."