At its annual Innovate developer conference, PayPal announced new mobile technologies for developers to deliver better payment experiences for consumers on their mobile devices.
At its second annual developer conference, PayPal announced new mobile
technologies and business relationships that will change the way people shop
and pay.
PayPal announced the availability of Mobile Express Checkout, a secure
two-click checkout experience on a mobile device. Consumers will have the
ability to opt in and remain logged in across apps to make purchasing even
faster. PayPal says the solution is easy to deploy for any merchants who
already have Express Checkout on their online stores. Beta merchants have
reported double-digit sales growth on their mobile stores after adding Mobile
Express Checkout.
Businesses including Starbucks will use Mobile Express Checkout for quick
and easy reload of Starbucks Cards directly from its Starbucks Card Mobile app
for iPhone and iPod Touch.
PayPal is a leader in mobile payments. The company offers mobile apps for
iPhone, Android and BlackBerry, as well as tools to help developers and
merchants build mobile-commerce solutions. PayPal expects more than $700
million in mobile payments to go through its system by the end of 2010. PayPal
announced the news at its
2010
Innovate conference in San Francisco
on Oct. 26.
"Mobile commerce is the most significant change in retailing in the
last century, and shopping will never be the same," said Osama Bedier,
PayPal's vice president of platform, mobile and new ventures. "PayPal is
aggressively driving this change by redefining checkout on mobile devices for
millions of consumers and businesses across the world."
PayPal also announced that guest payments, the ability to accept credit card
payments in addition to PayPal, will be integrated into Mobile Express Checkout
in the first quarter of next year.
In addition, PayPal is adding key functionality to its Mobile Payments
Library by supporting preapproved, chain and split payments. Developers can now
use preapproved payments for subscription-based business models and use split
and chained payments to take a cut of transactions between buyers and sellers.
As with Mobile Express Checkout, consumers can opt in and remain logged in
across apps to make purchasing even faster.
And a new location-based feature allows PayPal iPhone app users to find
businesses accepting PayPal wherever they happen to be. Merchants can attract
nearby customers to their stores by sending deals and promotions to customers'
phones, and customers can pay for goods or services at local outlets with
PayPal or a BlingTag from Bling Nation. This new local service is initially
available in beta in the San Francisco Bay Area. Interested merchants or
service providers can sign up at
www.paypal-labs.com/local.
In other news from the conference, PayPal announced that VeriFone is joining
the PayPal developer ecosystem and will be the first device manufacturer to
collaborate with PayPal to offer merchants the ability to take credit card and
PayPal payments anywhere using its PAYWare mobile merchant app. The new service
will also let customers "bump to pay" using functionality from Bump
Technologies built into the PayPal app and the PAYWare app. This will allow the
millions of PayPal merchants who have both an online and offline presence to
accept payments wherever they happen to be.
PayPal also has teamed up with Appcelerator,
maker of a
platform
for mobile, desktop and iPad applications, to make it easy for PayPal's 8 million
merchants to create mobile commerce apps. Appcelerator allows merchants to
build apps on all three major mobile platforms-iOS, Android and BlackBerry-from
one Web code base. PayPal and Appcelerator expect to launch the joint mobile
commerce offering in 2011.
PayPal, a division of eBay, has been delivering mobile payments since 2005
and has a mobile app for iPhone, Android and BlackBerry smartphones, as well as
SMS and WAP-based payments solutions. PayPal offers merchants an easy way for
shoppers to check out on mobile Websites via Mobile Express Checkout, and
mobile developers can use PayPal for in-app payments using PayPal's Mobile
Payments Library. In 2009, $141 million in payments were transacted over
PayPal's mobile applications and PayPal expects to close out 2010 with more
than $700 million in mobile payment volume from 5 million PayPal members
worldwide.
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