The most unique of the enterprise applications debuting at TechCrunch50, OpenTrace collects information about product materials and gauges the cost of the environmental load to indicate them. A truly "green" application. Benioff suggests OpenTrace partner with human rights activists, such as the Fair Trade Federation for traction.
More than 1,700 attendees descended on the San Francisco Design Center Councourse Sept. 8 to see 52 companies present at TechCrunch50. Forged by TechCrunch Founder Michael Arrington and serial entrepreneur Jason Calacanis (Mahalo, WebLogs to name a couple), TechCrunch50 is intended as a more startup-friendly show than Demo, the classic startup showcase it intends to slay. Calacanis said he intends TechCrunch shows to carry the free, easy vibe of the Sundance Film Festival. With that in mind, here are some scenes from TechCrunch50.