Serena Software, a maker of application lifecycle management and Web
development solutions, has launched a program to lure customers from
Borland Software, which is in the midst of being acquired by Micro
Focus.
Serena is inviting Borland customers to switch to Serena’s flagship
ALM offering, Serena Dimensions CM, for the price of their current
Borland annual maintenance fees on qualified Borland StarTeam
products.
Serena officials said Serena Dimensions CM is an end-to-end,
process-centric solution that manages and automates the full
application lifecycle with visibility and traceability from inception
to deployment. The software integrates requirements management with
change and configuration management based on a single repository, which
is key to delivering business-changing software, the company said.
In June, Serena enhanced Dimensions to optimize the developer
experience, with multistream development and continuous integration
capabilities to support Agile development and other iterative
methodologies.
“We have heard that Borland customers are concerned about the future
of Borland and its products. But there’s no reason to remain in this
vulnerable state,” said René Bonvanie, senior vice president of
worldwide marketing, information technology, and Serena On Demand at
Serena Software, in a statement. “Serena is offering a practical, safe
approach to help Borland customers move now to our industry-leading ALM
solution, which was recently enhanced and has a strong product road
map.”
Borland customers can register here
to initiate their move to Serena Dimensions CM 2009 for the cost of
their existing Borland annual maintenance fees on qualified Borland
StarTeam products – with no hidden license fees, Borland officials
said. This program will expire in 90 days unless extended by Serena
Software, the company said.
Application Development News & Reviews 
