Sun Heralds New Java Era
Sun Microsystems executives at the opening session of JavaOne in San Francisco outlined what they feel is an exciting new chapter in Java.SAN FRANCISCOSun Microsystems Inc. executives Tuesday at the opening session of JavaOne here outlined what they feel is an exciting new chapter in Java. Jonathan Schwartz, executive vice president of software for the Santa Clara., Calif., company, showed off a new Java logo and "Java Powered" branding campaign, which if it catches on the way Intel Corp.s "Intel Inside" campaign did, Scott McNealy & Co. will be very happy. The new brand and logo and "Java everywhere" campaign are not just designed to appeal to the masses who want Java games streamed over their handhelds. Rather, the campaign will attempt to unify all Java platforms, from the enterprise J2EE to the standard J2SE to mobile J2ME to JavaCards. Schwartz said the company is working to create a single Java System that can leverage each part of the Java platform to create new market opportunities for developers.
"The opportunity for Java growing the market is everywhere, to create the best sites, devices, games, stores, Web games, smart cards and security," Schwartz said. "The net effect is the stunning fact that Java has 85 percent brand awareness among users around the world who use the Internet.