Tackling Delays, Buyouts, Rivals and Resignations
The resignation of Steve Case may not be the only sign of a shake-up at AOL.The resignation of Steve Case may not be the only sign of a shake-up at AOL. El Gato heard that the company has put Gotham, the ad agency for its Internet unit, on notice. Having run with Gotham for more than eight years, AOLs newly appointed executive vice president of brand marketing, Leonard Short, apparently figures its time to explore new agencies. "Hopefully, one that doesnt plan on stuffing free AOL disks in everything from the Sunday paper to my Capn Crunch cereal box," laughed the Lynx. But dont cry for Gotham; its planning yet another Shatner-driven media assault for a different client: Priceline.com. According to whispers among some industry reps and distributors, Microsoft may have indefinitely delayed plans to release its Wireless Optical Desktop for Bluetooth. The tattlers claimed that beta testers may have encountered mondo incompatibility problems, but no official word on the status of the product has been given.
Several tattlers told Spencer that BEA Systems may be putting itself on the blockor is at least dropping hints to that effect. The tipsters assumed that the rumors are an effort by the infrastructure software maker to raise its stock price or an attempt to see if anyone has an interest.