Investment and Worldwide Rollout
In addition to launching Compuware 2.0 and the company's new global theme, "We make IT rock around the world," Compuware also established a new microsite. "Compuware 2.0 is not a campaign, a one-time initiative or a message," Paul said. "Compuware 2.0 is a rebirth based on the company's longtime principles and anchored by definable, actionable and measurable objectives. While there is a marketing component to Compuware 2.0, the core of this effort is in approaching the market in a fresh way and delivering quantifiable economic value to our customers."Paul Czarnik, vice president of technology architecture at Compuware, said the company's development focus has shifted from products to overall solutions, including services. Czarnik oversees everything except the mainframe offerings, leading a 500-person development team focused on Compuware's distributed computing customers. As part of the Compuware 2.0 initiative, the company will increase its investment in the Vantage and Changepoint products to accelerate further development, as well as integrate the products with the company's other solutions, company officials said. Compuware also will increase investment in its QA and testing tools, such as QADirector, TestPartner and Optimal Trace, and in the company's Uniface enterprise application development solution, officials said. They also intend to bundle services with their products though Compuware's worldwide SDG (Solution Delivery Group). Formerly known as the Product Related Services group, SDG is now a single, global organization. However, it will be managed at a local level and all SDG members will be part of a virtual team for their specific solution expertise, the company said. "Each virtual team will be led by a practice leader who will leverage the team's combined expertise and customer experiences to evolve the solutions," Paul said. Covisint, a separate piece of Compuware's business, also will play a key role in the Compuware 2.0 effort. Covisint is Compuware's SAAS arm. The subsidiary provides identity management as a service, portal and collaboration services, messaging, and Web services. David McGuffie, president of Covisint, said for Compuware 2.0, Covisint will provide the tools and technologies to better leverage the talent, resources and intelligence of Compuware's global employee base. Key to this will be Covisint's ability to enable information sharing throughout the company, McGuffie said. In addition, Covisint will help Compuware embrace Internet-based services and cloud computing. McGuffie and Czarnik said their teams are working together on ways to enable some of Compuware's core IT products to be offered as SAAS solutions. Compuware is planning an IPO (initial public offering) for Covisint, although Compuware will retain 80 percent of the company. Paul said although Compuware will be in a position to file for the IPO in the summer, he expects the company to delay the filing until external market conditions, especially for SAAS companies, improve. Also as part of Compuware 2.0, the company plans to fully leverage its worldwide rollout of Salesforce.com, giving the Compuware field sales organization a single system for CRM (customer relationship management), pipeline and forecast management, Paul said. "We are now one of the largest users of Salesforce.com in the world," Paul said. "Through this tool we will review sales data on a weekly basis to determine how we are progressing toward meeting our goals, and we will be able to react quickly as an organization to any changing market conditions." Along with drawing on Covisint for Compuware 2.0, the company will use its Changepoint and Vantage as well.
One of the core objectives is to go to market with complete solutions to business problems by combining software, best practices and professional services, Vines said.