What You Should Do

By Sean Gallagher  |  Posted 2003-12-11 Print this article Print

to Thwart"> WHAT YOU SHOULD DO To Thwart Counterfeiters TRACK
Tag your products with invisible inks or electronically readable devices that can verified by investigators or customs agents. SURF
Monitor suspiciously low prices on products with search engines or specialized business intelligence software. EDUCATE
Train staff, customs agents and customers to spot a fake and then report it.
Get a grip on your supply chain by using radio frequency identification tags and other tracking technologies to monitor manufacturing processes.

Sean Gallagher is editor of Ziff Davis Internet's enterprise verticals group. Previously, Gallagher was technology editor for Baseline, before joining Ziff Davis, he was editorial director of Fawcette Technical Publications' enterprise developer publications group, and the Labs managing editor of CMP's InformationWeek. A former naval officer and former systems integrator, Gallagher lives and works in Baltimore, Maryland.

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