At its Verizon Developer Community Conference, Verizon Wireless rang in with the new but also made clear that it is not forgetting developers focusing on its older supported platform. Verizon is not abandoning its BREW application developers while moving to new smartphone development support.
At its Verizon Developer Community Conference
Verizon Wireless rang in with the new but also made clear that it is not
forgetting developers focusing on its older supported platform.
Verizon assured developers who write applications for the Binary Runtime
Environment for Wireless, or BREW, that the company will continue to support
BREW, an application development environment created by Qualcomm.
Despite announcing a new V CAST Apps store and enhancing partnerships with
the likes of Research In Motion for the support of developers building
smartphone applications, Verizon offered enhanced support for BREW application
At its VDC conference in San Jose, Calif.,
on July 28, Verizon announced an agreement with Qualcomm to promote growth on
the BREW platform. Under the agreement, Verizon and Qualcomm will be rolling
out new features, including a recommendation engine-powered by Qualcomm
subsidiary Xiam Technologies-that improves the discovery experience for
customers, tapping into a catalog with thousands of BREW applications.
To encourage innovation and feed the consumer appetite for discovering and
using new applications, Verizon plans to introduce an open catalog that simplifies
certification and on-boarding processes. This will include simplifying
certification for developers.
John Stratton, Verizon's chief marketing officer, spoke at the conference
and said Verizon has been very successful with BREW and will continue to enhance
support for the platform to empower developers.
Ryan Hughes, vice president of business development and partner management
for Verizon, said, "We are focused on providing tools, distribution and
monetization capabilities broadly to the development community. It makes great
sense as we move along this path that we encourage apps development in a
variety of operating systems and programming languages. There's a great
opportunity for application developers with Verizon Wireless, whether you're
developing for the mass marketplace or business customers, feature phones or
smartphones, or all of the above."
Arvin Chander, vice president and general manager of Qualcomm Internet
Services, said, "Qualcomm and Verizon Wireless have worked together for
many years to help create a profitable path to market for the mobile developer
community. We are pleased that they will continue to offer new BREW services
and look forward to working closely with Verizon Wireless to help drive their
content strategy forward."
Verizon also announced the launch of its developer portal
) and the upcoming launch of the V CAST Apps
At the conference, some of the discussions focused on using open network
services and APIs creatively, bringing applications to market quickly and
sharing revenue. Verizon also said its new V CAST Apps storefront, where
developers can take advantage of the company's scale and distribution, will
debut before the end of this year.
Lowell McAdam, president and CEO of
Verizon Wireless, told developers: "Verizon Wireless has a strong
tradition of leadership in apps and content. But, it's a new day and our future
success is no longer going to be ours alone. Your ability to innovate and
create and distribute will be the measures of how well we do, together."
Stratton said the company values and relies on input from the developer
community, and plans to make the process for registering and distributing
applications with Verizon "simple, fast and straightforward." Stratton
noted streamlined processes designed to address developer demands for speed and
transparency. He said V CAST Apps will provide a streamlined testing and
certification process with a goal of having applications launched within 14
days of submission. It also will give developers the opportunity to set their
own prices for applications.
Roger Gurnani, Verizon Wireless senior vice president for product
development, said the company will encourage new apps development with a
contest-Apply Your Ideas-starting next month. Developers can submit apps in a
wide variety of categories, and winners will be featured in V CAST Apps after
it launches. More information on the contest, including contest rules and
timing, is available at www.developer.verizon.com.
Gurnani also announced Verizon Wireless' plan to open a Silicon Valley-based
in 2010 to support developers and give them access to a myriad of other
services and resources from the company as they create innovative applications