Visa recently
introduced the Visa Developer Center,
a source of tools to enable developers producing e-commerce, mobile and social
network payments to have access to Visa’s capabilities and expertise while
maintaining Visa’s security standards.
Aiming to
simplify and accelerate the development and adoption of innovative payment
products globally, Visa launched its new developer center. The primary purpose
of the center is to provide approved application developers with easy access to
tools needed for the rapid creation and deployment of payment applications.
Visa officials
said the new Visa Developer Center offers e-commerce and mobile application
developers a pathway to create a seamless online purchase experience for
consumers. Whether enabling the purchase of small in-game digital goods, or the
latest appliance from a big-box retailer, to enabling purchases with Visa’s new
digital wallet, developers now have access to APIs, simplified documentation
and SDKs needed to make online shopping with Visa fast, simple and secure, the
company said.
“The
convergence of Web, mobile and social networks is revolutionizing the way
people buy and sell, and is driving the creation of new and innovative ways to
pay,” Jim McCarthy, global head of products at Visa, said in a statement. “The
Visa Developer Center ensures that application developers, especially those
constructing e-commerce, mobile, and social applications, have access to Visa
capabilities, while still maintaining Visa’s industry-leading security
standards.”
The new Visa
Developer Center provides access to the payment expertise, open APIs, and
development tools offered by Visa and its subsidiaries, CyberSource,
Authorize.Net and PlaySpan. It will enable e-commerce merchants, financial
institutions, mobile network operators and gaming developers to integrate Visa
payment functionality into their product offerings, including the next
generation of payment solutions through V.me by Visa. Visa is taking the first step in making its digital wallet
and new acceptance mark available with the launch of developer tools that can
be accessed through the Visa Developer Center or at https://www.v.me/. V.me by Visa will offer a secure
way for consumers to pay online as well as in person with a PC, tablet or
mobile device using Visa and non-Visa accounts. The new system is designed
to support the evolving ways and places people are transacting, V.me will also
provide features beyond payments such as transaction alerts and the ability to
receive personalized offers triggered in real time, the company
said. Accessing V.me will be as simple as click-to-buy on a computer,
touch-to-buy for a mobile browser, and wave-to-buy for physical point-of-sale near-field
communication (NFC) transactions.
Meanwhile, to
accelerate adoption of and support for innovative applications using V.me, Visa
is creating an open beta developer program designed initially for e-commerce
payment applications. The site will
enable developers to provision API credentials and access the dedicated
sandbox, dynamically generate code samples to insert into applications, create
and integrate merchant e-commerce sites (with sandbox testing) and provide
simplified Web-based documentation.
The new Visa
Developer Center also will help developers create person-to-person payments, and
domestic and international remittances. Visa’s
new developer center offers easy access to the building blocks that extend
person-to-person payment services to include Visa cards. These building blocks
include APIs for Visa account validation, currency conversion, transaction
initiation and anti-money-laundering tools.
“Working with
Visa has enabled consumers using our person-to-person payment products to send
money to eligible Visa accounts anywhere—creating significantly more options
for both our financial institution customers and consumers,” Neil
Platt, senior vice president and general manager of payments at CashEdge, said in a statement. CashEdge is
now a part of Fiserv. “This capability includes sending money internationally,
expanding the reach and value of our person-to-person service,” Platt said.
The new
developer center also lets developers enable mobile payments and services.
Providing consumers with a way to make mobile payments and access their
financial accounts has become a priority for banks and mobile-network operators
around the world. The new Visa Developer Center will provide mobile developers
with the tools to create applications that transform a mobile phone into a
payment or merchant acceptance device, Visa said.
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