Yahoo Launches YQL Execute, Updates YSlow
Yahoo Query Language represents a major part of Yahoo's strategy to open itself to developers, as the company seeks to gain market share against search competitors Google and Microsoft. YQL Execute gives developers increased control over how data is fetched into YQL and then presented back to the user, while YSlow lets developers create high-performance Web sites.Yahoo continues to open itself to developers with the April 29 release of YQL Execute, which gives them full control of how data is fetched into Yahoo Query Language and then presented back to the user.
Originally launched in October 2008, Yahoo Query Language is a Web service API that makes both Yahoo- and Web-based data universally accessible via a single interface. It is just one component of the Yahoo Open Strategy, under which the company has attempted to unify its disparate user networks while allowing outside developers to create their own applications.
Yahoo Open Strategy launched at a moment when other major Web properties, such as Facebook, began opening themselves to increased tinkering by developers. Yahoo followed up October's rollout with the release of ODT (Open Data Tables), through which any developer can make data YQL-accessible, in February 2009.
Yahoo CEO Carol Bartz has refused to comment about the possibility that Microsoft, which made a hostile takeover bid for Yahoo in 2008, would engage her company in an agreement over search or advertising. Rumors have suggested, though, that the two companies have been in negotiations.