YouTube Helps Video Creators Track Viewership (
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Besides satisfying a morbid curiosity about one's relative star
power, analytical tools give video
creators the basics to determine how to make money from
advertising sold alongside videos. SAN FRANCISCO (Reuters) - Anyone can be a star on YouTube. Now, with
tools released on Wednesday for charting the popularity of clips posted
to the popular video-sharing site, video creators can analyze their own
celebrity potential.
Besides satisfying a morbid curiosity about one's relative star
power in the YouTube firmament, these analytical tools give video
creators rudimentary tools for figuring out how to make money from
advertising sold alongside videos.
The analytics service, called YouTube Insight, is a free software
tool that lets video creators see detailed statistics about the videos
that they upload to the site, giving them a glimpse of chronological
and demographic audience trends.
"Whether a YouTube video has 10 views or 10 million, people always
want to know the same thing: Who's watching this? Where do viewers come
from? How did they find my video?," YouTube, a unit of Google Inc said
in a blog post.
YouTube had 269 million monthly visitors worldwide in February, up
84 percent from the same month a year ago, according to Web traffic
measurement firm comScore Inc.
YouTube Insight tools provide aggregate data on viewer behavior for
anyone who uploads their own videos to YouTube, as well as advertisers
looking to place advertising on the site.