10 Foolish Things Vendors Do - Special-Offer Spam

By Michael Vizard  |  Posted 2008-03-27 Print this article Print
Slide 5

Inundate the customer's e-mail systems with special offers.

Spamming the customer is never a good idea (especially when selling storage products that all that e-mail is filling up).


In the interest of making the sale, vendors sometimes do things that only hurt them-

As the Editorial Director and Senior Vice President, Michael Vizard sets the strategic editorial direction for the Enterprise Group at Ziff Davis, which includes eWEEK, Baseline, CIO Insight, The Channel Insider, Publish and Microsoft Watch,. Mr. Vizard has served as the Editor in Chief of CMP MediaÔÇÖs Computer Resellers News, in addition to being Editor in Chief at International Data GroupÔÇÖs InfoWorld. Mr. Vizard has also had extensive editorial management experience over an 18-year career that has included management positions with PC Week, Computerworld, Digital Review and Electronic BuyersÔÇÖ News.

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