Apple iPhone, iPod Computers Infiltrate the Reseller Channel

By Jessica Davis  |  Posted 2009-05-20 Print this article Print

While the iPod, iPhone and Apple computers are considered consumer products, small business, medium business and enterprise business have become more open to integrating Apple products into their technology environments. Now IT resellers and channel partners can demonstrate the value of that to end customers at distributor Tech Data's new Apple Lab. The news comes as speculation rises about whether Wal-Mart will also soon be carrying Apple computers.

While consumers may be the ones buying the iPod, iPhone and Apple computers, many businesses have become more open to integrating these devices into their IT environments, and that spells opportunity for resellers.

That's why IT distributor Tech Data is launching an Apple Lab to help its reseller channel partners and their end customers to get a closer look at solutions based on Apple technologies. The news comes at the same time as Wal-Mart's announcement of a revamp of the consumer electronics sections of its stores and speculation that those stores may soon also be carrying Apple computers.

While executives at Tech Data will not provide exact numbers, Tech Data says that it has seen an increase in sales of Apple computers including the MacBook and iMac.

Click here to read the full story at Channel Insider

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at

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