Apple's iPhone, Mac Seeing Higher Sales to Business

 
 
By Jessica Davis  |  Posted 2009-05-28 Email Print this article Print
 
 
 
 
 
 
 

Apple Computer's iPhone is not the only Apple technology that is gaining traction in business. Apple's Mac notebooks, desktops and server sales to both small business and enterprise work groups have grown. And more third-party technology that supports the Mac platform is now available too -- from servers to storage to virtualization to email.

Apple Computer has never been known for its strong reseller channel partner program or its efforts to woo the channel with discounts and back-end rebates.  But over the years as Apple's Mac platform has made inroads into small businesses and workgroups within larger enterprises, the channel has come along for the ride, with or without Apple's support.

Now a new subculture has formed - solution providers and third party vendors that create solutions for business on the Apple Mac platform. From servers to storage to virtualization to email, if there's a technology available for the PC, chances are there's a comparable technology available for the Mac, often at a lower price.

That, and a host of other factors have contributed to Apple's recent success in the business market. While Apple doesn't break out its sales by end markets, those who sell to business say that Apple sales have been increasing. Business is pursuing Apple solutions.

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Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com
 
 
 
 
 
 
 

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