Asigra Advises Startups on Storage, Backup Pitfalls

By Sharon Linsenbach  |  Posted 2009-04-06 Print this article Print

Asigra, a veteran of cloud storage services and solutions, offers advice to solution providers looking to enter the online storage market: be flexible and embrace vendor neutrality.

Backup and storage vendor Asigra has been a player in the midmarket and enterprise online backup market for more than 15 years, and it has some advice for neophytes and startup vendors-be flexible, embrace vendor neutrality, avoid proprietary solutions and, above all, don't underestimate the power of the channel.

"We've been doing this for quite awhile," says Eran Farajun, executive vice president of Asigra. "We know there are a lot of new startups coming to market, and we know firsthand what challenges these new guys will face. It's the same challenge we had 15 years ago-we didn't know what we didn't know."

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Sharon Linsenbach Sharon Linsenbach is a staff writer for eWEEK and eWEEK Channel Insider. Prior to joining Ziff Davis, Sharon was Assistant Managing Editor for CRN, a weekly magazine for PC and technology resellers. Before joining CRN, Sharon was an Acquisitions Editor for The Coriolis Group and later, Editorial Director with Paraglyph Press, both in Scottsdale, AZ. She holds a BA in English from Drew University and lives in the Philadelphia suburbs with her significant other and two neurotic cats. When she's not reading or writing about technology, Sharon enjoys yoga, knitting, traveling and live music. Sharon can be reached at

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