Dell to Sell Through Wal-Mart
The move marks direct-sales PC giant Dell's first foray into the retail channel. (The Channel Insider)Dell will make its first move into the retail channel starting on June 10, putting two of its Dimension desktop computers out to be sold through the worlds largest retailer, Wal-Mart. CEO Michael Dell hinted in April in a widely leaked memo that his companyknown for its direct-only saleswould move into new channels, including retail. "This is the first step in what is an evolving retail strategy," said Dwayne Cox, a spokesperson for Dell, based in Round Rock, Texas. "It is not our entire retail strategy."
Cox emphasized that the ultimate strategy would have a global flavor.