Do IT Smarter Targets MSP Marketing
The company is offering MSP marketing tools for under $30 per month.Looking to help its MSPs build their businesses, Do IT Smarter, a reseller of outsourced managed services for small-business VARs, is now offering its partners a marketing program that costs as little as $29.95 a month. The San Diego-based company, once a managed services provider itself, said VARs transitioning into being MSPs often find it difficult to start their own marketing programs. With that in mind, the company is offering this new component to its 115 partners as part of its "Instant MSP" program. "Heres a turnkey approach that allows small VARs to get up to speed and going," said Todd McKendrick, vice president of sales. "VARs are actually painfully aware that marketing should be one of the most important things going on for their businesses, but its hard to do that on top of everything else."
The starting price of $29.95 per month offers a combination of an e-mail marketing campaign consisting of 500 e-mails and a postcard marketing campaign that includes 1,000 postcards. These mailings invite prospects to attend a seminar or Web seminar created by Do IT Smarter but branded by one of the technology vendors that are part of the Do IT Smarter MSP offering, such as SonicWall, Silverback or Xerox.