Fujitsu Launches Virtualization-Friendly Blade Server

By Jessica Davis  |  Posted 2009-05-13 Print this article Print

Fujitsu is making a play to enter the North America market with its first virtualization-ready blade server. The company is wooing solution providers looking for an alternative to Hewlett-Packard and IBM.

Fujitsu claims that reseller channel partners who are looking for an edge in today's server and data center market may find a happier home with Fujitsu than with its larger rivals in the server space-Hewlett-Packard, IBM and Dell.

Fujitsu, No. 4 in the global server space, is going up against its competitors with an integrated solution similar to those that have been introduced by HP, Cisco, Sun and IBM, providing the vertical stack from hardware to software-dubbed the Dynamic Cube or Primergy BX900 blade server system, featuring Intel Xeon 5500 Nehalem processors and an improved version of Fujitsu's virtualization management solution that can manage virtualization on Dell, HP and IBM servers, too.

Fujitsu points out that reseller channel partners who sell this solution will find that they are not running up against an overdistributed channel. The company currently claims 160 to 170 enterprise partners in the United States, according to Matt McManus, channel chief, and is looking to double that number. But that still leaves plenty of room for everyone, McManus says. Fujitsu is looking to those partners to help the company achieve its goal of doubling its server sales by 2010.

The product launch marks Fujitsu's first since it reorganized the server business to unify its branding and naming of products across all geographies, a move that is likely to quell confusion among reseller channel partners and end customers alike.

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Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at

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