PC Sales Expected to Rebound, Prices Won't

By Jessica Davis  |  Posted 2009-06-26 Print this article Print

Personal computer (PC) unit sales are now expected to turnaround in Q4 from a decline to positive growth, paving the way to a healthy market recovery in 2010. ASPs remain under pressure, but pent up demand is expected to fuel a computer refresh cycle in 2010 and 2011, according to Gartner, creating a brighter picture for PC makers like Dell, HP, Acer and Lenovo.

The PC market is now expected to post positive unit growth in Q4 2009 in a long-awaited turnaround from what have been several quarters of decline. And that will lead to a "healthy market recovery in 2010."

Market research firm Gartner is now forecasting PC unit sales for 2009 to decline by 6 percent to 274 million, a brighter forecast than Gartner released earlier this year.  And the picture for 2010 will be even better with PC unit sales forecast to grow by 10.3 percent.

"PC unit growth was stronger than we expected in all markets but Eastern Europe in the first quarter of 2009. In particular, consumer shipments were much stronger than we anticipated," says George Shiffler, research director at Gartner, in a prepared statement.

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Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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