Printing: The Untapped Services Opportunity
The printer vendors are reporting steep declines in product and consumables revenues. Is printing dead? Hardly. Printing and printing supplies are still a profitable venture when done in a services model.
Hewlett Packard announced its quarterly earnings this week and quickly analysts asked "what happened to the profit in printing?"
The decline in HP printer revenue-the former cash cow of the company-and the struggles of printer vendors such as Xerox, Ricoh and Lexmark-as many financial analysts and reporters believe the green (money) is gone when it comes to ink and toner.
Nothing could be further from the truth. Managed print services is the answer to putting the profit back into the printing business-especially for solution providers selling printers and managing/supporting end user printer fleets.