Printing: The Untapped Services Opportunity

 
 
By Lawrence Walsh  |  Posted 2009-06-29 Email Print this article Print
 
 
 
 
 
 
 

The printer vendors are reporting steep declines in product and consumables revenues. Is printing dead? Hardly. Printing and printing supplies are still a profitable venture when done in a services model.

Hewlett Packard announced its quarterly earnings this week and quickly analysts asked "what happened to the profit in printing?"

The decline in HP printer revenue-the former cash cow of the company-and the struggles of printer vendors such as Xerox, Ricoh and Lexmark-as many financial analysts and reporters believe the green (money) is gone when it comes to ink and toner.

Nothing could be further from the truth. Managed print services is the answer to putting the profit back into the printing business-especially for solution providers selling printers and managing/supporting end user printer fleets.

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Lawrence Walsh Lawrence Walsh is editor of Baseline magazine, overseeing print and online editorial content and the strategic direction of the publication. He is also a regular columnist for Ziff Davis Enterprise's Channel Insider. Mr. Walsh is well versed in IT technology and issues, and he is an expert in IT security technologies and policies, managed services, business intelligence software and IT reseller channels. An award-winning journalist, Mr. Walsh has served as editor of CMP Technology's VARBusiness and GovernmentVAR magazines, and TechTarget's Information Security magazine. He has written hundreds of articles, analyses and commentaries on the development of reseller businesses, the IT marketplace and managed services, as well as information security policy, strategy and technology. Prior to his magazine career, Mr. Walsh was a newspaper editor and reporter, having held editorial positions at the Boston Globe, MetroWest Daily News, Brockton Enterprise and Community Newspaper Company.
 
 
 
 
 
 
 

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