Sendside Reinvents Business Communications to Foil Spam, Reduce Carbon Emissions
Let's face it-e-mail has become almost useless due to the growth of spam, embedded malware and a host of other problems. Simply put, businesses can't rely on e-mail any more for marketing or professional communications. What's more, spam is not only a drain on productivity, it has now been identified as a contributor to carbon emissions, albeit in a roundabout fashion.
Salt Lake City-based Sendside Networks took a close look at how businesses communicate with each other and their customers and came up with a new model, which eliminates multiple e-mails, adds multiple communication paths to a company's Web presence and, at the same time reduces the need for on-site sales calls.
Originally designed for financial markets, Sendside Networks' new platform offers businesses measurable metrics to track how customers are interacting with the company and, more importantly, a unified pathway to help close the deal and build a long-term customer relationship.
Sendside Networks delivers those capabilities with a communications platform that works as a service that aims to combine Web content, audio, video, Flash or existing print collateral and then delivers it as a single multidimensional message, called a package. Those packages allow organizations to prepackage and send important, confidential and complex information to their customer prospects and business partners.