Siemens Looks to Woo UC Resellers with Synnex Deal

By Jessica Davis  |  Posted 2009-04-29 Print this article Print

Siemens, a traditionally direct sales organization, is linking up with distributor Synnex to build a reseller channel for its unified communications portfolio. Siemens wants to provide the channel with an unified communications alternative to Cisco Systems, Avaya and Microsoft.

Synnex resellers now have another unified communications solution available to them.

IT distributor Synnex will now offer the complete product line of Siemens Enterprise Communications, including end-to-end solutions for voice, data, video and security, the companies announced today.

The announcement comes a few weeks after Siemens signed on with Synnex in an effort to jump-start its fledgling channel efforts. Siemens has been known as a direct sales company, but is looking to develop relationships with channel partners and go against channel favorites such as Cisco, Microsoft and Avaya in the growing unified communications market.

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Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at

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