Twitter is King, Twitter is Dead

By Lawrence Walsh  |  Posted 2009-04-07 Print this article Print

Microblogging network Twitter is being hailed as the greatest thing since sliced bread--or at least Facebook. Here's the question: Can Twitter survive the hype or are we all just looking for the next great thing?

Google is going to acquire Twitter. Or Google is just feigning interest in the leading microblogging network. Or, perhaps, the world is just looking to further legitimize the home of the Tweet. Regardless, the hype engine is in overdrive to pronounce Twitter the indispensible, must see social network of the Internet. And for that reason, let's pronounce it dead on arrival now and be done with it.

Not a day goes by any more that I don't receive a call from some vendor or public relations firm saying that they'll be tweeting from some event or, as in the case with, the integration of Twitter with business applications to monitor customer feedback.

In my beloved security community, the upcoming RSA Conference in San Francisco is providing ample backdrop (and excuses) for vendors and their hired-microblogging guns to warm up their fingers to tap out the happenings and occurrence 140 characters at a time.

But I must ask why the sudden surging interest in microblogging and, specifically, Twitter? I would argue that we, the members of the online world, are crowd-sourcing an heir apparent to the reigning king, Facebook.

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Lawrence Walsh Lawrence Walsh is editor of Baseline magazine, overseeing print and online editorial content and the strategic direction of the publication. He is also a regular columnist for Ziff Davis Enterprise's Channel Insider. Mr. Walsh is well versed in IT technology and issues, and he is an expert in IT security technologies and policies, managed services, business intelligence software and IT reseller channels. An award-winning journalist, Mr. Walsh has served as editor of CMP Technology's VARBusiness and GovernmentVAR magazines, and TechTarget's Information Security magazine. He has written hundreds of articles, analyses and commentaries on the development of reseller businesses, the IT marketplace and managed services, as well as information security policy, strategy and technology. Prior to his magazine career, Mr. Walsh was a newspaper editor and reporter, having held editorial positions at the Boston Globe, MetroWest Daily News, Brockton Enterprise and Community Newspaper Company.

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