VARs Give Cautious Welcome to Dell

By Sara Driscoll  |  Posted 2007-12-05 Print this article Print

As the formerly direct-only vendor launches its official channel program, VARs are still waiting to see the full outcome.

VARs have given a cautious welcome to Dell's channel announcements Dec. 5, with most saying it will be a wait-and-see scenario. The vendor, which has been drip-feeding news about its channel plans to solution providers since it made its original channel announcement last year, has finally laid out its official channel program. Click here to read more about Dell's channel program.
Dell intends to begin recruiting VARs to double its existing VAR base of 15,000 partners. The program will have around six specializations for VARs to certify in, including Managed Services and Enterprise Architecture, and Dell said it is looking to certify between 6,000 and 8,000 partners.
David Cantu, vice president and chief operating officer of VAR Redapt Systems, said Dell should reach this goal quickly. "Dell
Sara Driscoll began her journalism career at 16 years old on her local newspaper, The Watford Observer. Working part time, she covered a range of beats. Leaving to complete her Journalism Degree at Bournemouth University, UK, Sara then went on to graduate and work for Emap. She began as a reporter on APR, Emap's construction title, being promoted to senior reporter with a year.Sara then joined VNU Business Publications as Deputy News Editor on CRN, the weekly trade title for channel players. She covered industry/business news from vendors, distributors and resellers, product announcements, partner announcements as well as market and trend analysis, research and in depth articles to predict up and coming trends in the sector. She was promoted within a year to News Editor, a year later to Deputy Editor and the following year became Editor. Sara remained editor of CRN for three years, launching the magazine on new platforms including CRN TV and eBooks, as well as several magazine and web site redesigns. She was called on for expert industry comment from various publications including appearing on live BBC news programs. Sara joined Ziff Davis Enterprise as Editor of eWeek Channel Insider. She runs the title in all formats – online up to the minute news, newsletters, emails alerts and events. She also manages the brand of Channel Insider in all formats - events, shows, awards, panel debates and roundtables.Sara can be reached

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel