Cloud Computing: 10 Innovative Startups That Rocked the Under the Radar Conference

By Chris Preimesberger  |  Posted 2011-11-16 Print this article Print
BlackLocus, Austin, Texas

BlackLocus, Austin, Texas

BlackLocus helps online retailers price their products. With machine learning algorithms developed at Carnegie Mellon, the BlackLocus SaaS platform tracks both competitor prices from the Web and internal data from its clients to provide real-time intelligence to online retailers. When online retailers are able to offer the right product, at the right price, to the right people, sales explosions will occur.


On Oct. 10 at the Microsoft campus in Mountain View, Calif., 29 hand-picked startups flew in from all over the world to showcase their wares to an audience of potential customers, partners and investors at Under the Radar. Judges included executives from Intuit, Google, NetSuite, Microsoft, Visa, Qualcomm,, Best Buy, American Express, Etsy, Anthem Worldwide, ADP and others. This event was similar to speed dating; companies got only a few minutes onstage to tell their stories in front of industry VIPs before it was the next company's turn. Through an intense vetting process for this twice-a-year event, Dealmaker Media selects startups with some of the industry's most innovative business models to present to experts and executives looking to partner with and acquire new technologies. These startups are inventing new solutions in analytics, retail, human resources, sales, customer engagement and more. This eWEEK slide show rounds up of some of the most interesting new companies to survive this grueling process. The list is in no particular order.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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