Adobe announces the Adobe Creative Cloud, which will feature applications, services and community support for creative professionals to build apps using Adobe's tools in a cloud environment.
At its MAX 2011
technology conference, Adobe
Systems announced Adobe Creative Cloud, a major new initiative from
the company that radically redefines the content creation process.
In the MAX Day
One keynote here on Oct. 3, Adobe chief technology officer Kevin Lynch
demonstrated the core components of Adobe Creative Cloud. Lynch said Adobe
Creative Cloud will become the focal point for creativity, where millions can
access desktop and tablet applications, as well as essential creative services,
and share their best work.
Moreover,
Lynch announced Adobe Creative Cloud in parallel with a new set of Adobe
Touch Apps for content creation on tablet devices. These new apps
bring professional-level creativity to millions of tablet users-from consumers
to creative professionals-and use hosted cloud-based services to share files,
view them across devices or transfer work into Adobe Creative Suite software
for further refinement.
"Adobe
Creative Cloud reinvents creative expression by enabling a new generation of
services for creativity and publishing, that embrace touch interaction to
re-imagine how individuals interact with creative tools and build deeper social
connections between creatives around the world," Lynch said in a statement. "The
move to the Creative Cloud is a major component in the transformation of
Adobe."
Lynch noted that
the initial introduction of Adobe Creative Cloud is centered around an
innovative collection of Adobe Touch Apps that re-imagine creative software for
the mobile age and enable tablet devices to be an integral part of the creative
process. Adobe Creative Cloud will become the hub for viewing, sharing and
syncing of files created by Adobe Touch Apps and Adobe Creative Suite, and
includes 20GB of cloud storage. All Adobe MAX attendees will get one free year
of access to the Adobe Creative Cloud, Lynch said.
Lynch added
that the company expects that Adobe Creative Cloud will quickly develop into a
service that will deliver access to Adobe's flagship creative applications and
services and become an essential resource for anyone interested in creativity-all
at a highly attractive price. By early 2012, Adobe Creative Cloud is expected
to include three core components:
Applications: Access to
the portfolio of Adobe Creative Suite tools as well as the six Adobe Touch Apps
announced today. The offering will include Adobe's popular desktop tools such
as Photoshop, InDesign, Illustrator, Dreamweaver, Premiere Pro, After Effects
and new tools such as Adobe Edge and Muse.
Services: Key Adobe
Digital Publishing Suite technologies for delivering interactive publications
on tablets; a tier of Adobe Business Catalyst for building and managing Websites;
and new design services, such as the ability to use cloud-based fonts for Website
design, via technology acquired by Adobe through its Oct. 3 acquisition of
Typekit.
Community: This
includes capabilities that encourage creative types to present and share their
work and ideas with peers around the world and a forum for feedback and
inspiration that will foster connections between creative people. Adobe
Creative Cloud will become a focal point for anyone creative.
Meanwhile,
Lynch said pricing details regarding Adobe Creative Cloud and its expanded
capabilities around applications, services and community will be announced in
November. For more information, click here.
Adobe will continue to offer its creative products as standalone offerings,
including Adobe Creative Suite editions and flagship individual products such
as Photoshop, Illustrator, InDesign and Dreamweaver, Lynch added.
Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.
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