Amazon Web Services Sheds Light on 're:Invent' User Conference

 
 
By Darryl K. Taft  |  Posted 2012-07-17 Email Print this article Print
 
 
 
 
 
 
 

Amazon Web Services (AWS) has shared more information on its AWS re:Invent conference, which will be held Nov. 27-29 in Las Vegas.

SEATTLE €” Cloud computing leader Amazon Web Services shed a little more light on its upcoming first-ever user conference, re:Invent, which will be held in Las Vegas at the end of November.

The re:Invent conference, which will run Nov. 27 through 29 at Las Vegas€™ Venetian casino and resort, will host AWS customers from around the world in a first-ever gathering of customers, partners, developers and others that make up the AWS ecosystem, Adam Selipsky, vice president of marketing, sales, product management and support at AWS, told eWEEK.

€œWe€™re very excited to be holding our first global user and partner conference at the end of November in Las Vegas,€ Selipsky said. €œIt€™s something we€™ve talked about for a number of years and had strong demand from customers and partners.€

The event will be done in the Amazon way€”with a focus on the customer, he said.

€œWe€™re trying to put this conference together in an Amazonian and AWS fashion, in that we€™re trying to put our customers first,€ Selipsky said. €œWe€™re going to feature a lot of customers. We€™ve got customer speakers such as Tom Soderstrom, the CIO of NASA€™s JPL [Jet Propulsion Lab], Reed Hastings from Netflix, old-time AWS startup stalwarts like Don MacAskill from SmugMug. He€™s been with us from the very beginning€”a private beta customer of S3 [Amazon Simple Storage Service] in early 2006.€

AWS has done smaller events€”mini-conferences, if you will, and will continue to do daylong AWS sessions in various locations. The company has held these AWS summit events in New York, London and San Francisco. €œThey were broken down into mini-tracks and they start to look like mini-conferences,€ Selipsky said. €œBut this is our chance to bring our entire community worldwide all together with a lot of folks from AWS, a lot of partners and a lot of customers.€

One example of the type of experience AWS hopes will be helpful to others is the story of Cycle Computing, whose CEO Jason Stowe will talk about how the company spun up 50,000 cores of AWS for a molecular modeling task. They did 11 or 12 years of computing in just over three hours, and at no point did they spend more than $5,000 per hour. €œThat€™s a pretty phenomenal computing achievement,€ Selipsky said.

The event will feature more than 100 sessions, and they€™ll be broken down into multiple tracks, including big data and analytics, hosting Web applications, service-specific sections as introductions to various pieces of AWS, architecture sessions such as architecting for high availability, migrating enterprise applications to the cloud and more. AWS will list the sessions on the AWS re:Invent site later today.

Meanwhile, Selipsky said the conference€™s name sort of suggests the overarching theme of the event.



 
 
 
 
Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.
 
 
 
 
 
 
 

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