Conference Name Suggests the Events Overarching Theme

By Darryl K. Taft  |  Posted 2012-07-17 Print this article Print


€œWe discussed the name pretty deeply,€ he said. €œThe name of the conference is re:Invent. That kind of says it all. The name intentionally has two meanings to it. The first is €˜regarding invention.€™ If you look at the whole startup community that€™s been on AWS and continues to be on AWS€”like the latest round of hot startups like Pinterest and Instagram€”there continues to be truly amazing invention happening on the platform with new companies springing up. And we want to highlight those kinds of companies. And we want to teach other companies how people are inventing on the AWS platform.€

The second meaning of the name is to reinvent or to invent again, Selipsky said. €œThis is particularly for a lot of our enterprise customers who have been doing IT for a very long time and are looking at how they can make their IT operations more capital-efficient, lower cost, more flexible and to allow their IT departments to say yes to their internal customers. There are a lot of important issues they need to deal with as they make that transition, such as how to deal with legacy infrastructures, how to deal with legacy applications, how to deal with legacy architecture and more. There will be a lot for decision makers of those companies in attendance to learn about how to reinvent the way they do IT and what cloud computing can mean to their companies.€

Asked about new competition in the market with Microsoft announcing its infrastructure as a service (IaaS) play, Google announcing its Google Compute Engine and Oracle and IBM coming into the fore, among others, Selipsky said AWS welcomes the competition, particularly from articulate, deep-pocketed companies that can help spread the word about cloud computing.

€œI think it€™s pretty clear that cloud computing is going to be a very large market segment and is an attractive business and will continue to be so for a long time to come,€ Selipsky said. €œAny time you have an attractive business you€™re going to have strong competition. I€™d be very worried if we didn€™t have strong competition because it would make me wonder if other people are seeing things that we weren€™t. So it€™s entirely unsurprising that there are a lot of competitors jumping into this area.€

Selipsky noted that at the end of the day there are likely to be multiple winners. "And I think in a large and attractive market segment, if we can be one of those winners, we can have an attractive business. And we don€™t feel like we have to be the only winner to have a great business," he said. "Our biggest competition today absolutely remains the server and the disk drive€”people doing IT the way they€™ve done it for the last 30 to 40 years. And I think that other companies with strong reputations and marketing and sales resources that can help educate customers and get more companies over the hump of understanding cloud computing will help the whole segment.€

However, Selipsky said that as an early pioneer in cloud computing, having been in the market for six years now with paying customers and having iterated many times on the platform, €œwe feel that we€™ve created and are maintaining a significant lead in terms of breadth of services, the depth of platform, and the history of operating with the platform.€

Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.

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