Apple Is Sure to Expand iCloud Platform

By Don Reisinger  |  Posted 2011-08-02 Print this article Print


5. It's great for families

Apple's iCloud platform's appeal to the enterprise is undoubtedly debatable. But when it comes to families, it seems like an ideal option. With iCloud, users can take an image on one synced device and then find that the service automatically sends it to all the other devices assigned to the account. The service, called PhotoStream, could be one of the most desirable features for families. Combine that with support for music file synchronization, and close families with iPhones, iPads and computers galore should get quite a bit out of iCloud.

6. It's not just iOS and Mac

Prior to the launch of iCloud, some wondered whether the platform would only work on iOS devices and Macs. But after announcing the solution, Apple CEO Steve Jobs said that it will work with Windows PCs, as well. That's important. In order for iCloud to be a success, it needs to have multiplatform success. And because it does, there's no compelling reason for Windows users to not try it out.

7. Hands-off is a good thing

One of the key features of iCloud is that users won't need to worry about doing much, if anything, with the service. Apple has designed it to automatically sync content without requiring users to get too involved. That's a good thing. One of the biggest issues with online services that aren't so popular is that they require too much user engagement. iCloud isn't like that, making it a more worthwhile choice.

8. It's a great first step

One of the nice things about iCloud is that it promises bigger and better things for the future. Is the service perfect? Of course not. Video support and streaming music from the Web would have been great. But iCloud is, so far, a great first step in the right direction. It delivers some nice features and, based on Apple's track record with other products, will likely be updated quite frequently in the coming months and years. The future looks bright for iCloud.

9. It will appeal to MobileMe users

If there's any group that will use iCloud, it's current subscribers to Apple's MobileMe service. MobileMe's key functions, including Find my iPhone, in addition to syncing with Mail, Contacts and Calendar, are all included in iCloud. And where MobileMe users paid $99 per year for that functionality, iCloud will offer it for free. For MobileMe users, it's no-brainer to start using iCloud.

10. It'll be central to Apple's plans

Looking ahead, there's no doubt that Apple will be focusing much of its efforts on iCloud. The cloud is the next frontier in the industry, and Apple, like Google, Amazon and others, is trying its hardest to be the biggest player there. Those who are thinking about iCloud should keep that in mind. If Apple views the platform as integral to its future, its many products will increasingly rely on the service. As that happens, consumers might not have a choice but to employ iCloud at some point in the future. Trying it now and acknowledging its importance could be the smartest move Apple customers, especially, make right now.

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Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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