Apple iCloud Refresh a Sure Thing at WWDC: Report

 
 
By Michelle Maisto  |  Posted 2012-05-14 Email Print this article Print
 
 
 
 
 
 
 

Apple is expected to introduce an iCloud updated with new photo and video features at its Worldwide Developers Conference, according to a report. New MacBooks are also likely.

The Apple iPhone 5 isn't likely to put in an appearance at the 2012 Worldwide Developers Conference, planned for June 11. What Apple instead plans to show off is an update to iCloud, the Wall Street Journal reported May 14. iCloud users currently can store sets of images in the cloud, which can be synced to photos on various Apple devices. The next version of iCloud, reports the Journal, citing people familiar with the matter, will allow users to share sets of photos with other iCloud users, who will be able to comment on them. It's Apple with a touch of Facebook, it would seem.

The report adds that Apple additionally is working on a feature that will allow users to sync videos via iCloud, as well as "Notes" and "Reminders"€”two features that currently must be accessed by launching apps.

Apple introduced its free iCloud services at last year's WWDC.

€œToday it is a real hassle and very frustrating to keep all your information and content up-to-date across all your devices. iCloud keeps your important information and content up-to-date across all your devices. ... and because it€™s integrated into our apps you don€™t even need to think about it€”it all just works,€ the late Steve Jobs said in a statement at the time, two months before resigning from his CEO position due to illness.

Apple added in the June 6, 2011, statement that it was ready to "ramp iCloud in its three data centers, including the third recently completed in Maiden, N.C." In anticipation of high demand for iCloud, it added, it had invested more than $500 million in the Maiden data center. 

This April, Greenpeace lumped Apple with Amazon and Microsoft in a report on cloud solutions, calling out the trio for powering their clouds with "dirty utilities." The accusation provoked a response from the usually tight-lipped Apple, which came to the defense of its operation in Maiden. The "greening" of Apple€”which led to better environmental standards through the industry€”was instigated by Jobs.

"Our data center in North Carolina will draw about 20 megawatts at full capacity, and we are on track to supply more than 60 percent of that power on-site from renewable sources including a solar farm and fuel cell installation, which will each be the largest of their kind in the country," Kristin Huguet, an Apple spokesperson, told NPR in a statement. "We believe this industry-leading project will make Maiden the greenest data center ever built, and it will be joined next year by our new facility in Oregon running on 100 percent renewable energy."

What else to expect at WWDC? The rumors include hopes of an Apple TV, new MacBook Pros and the introduction of iOS 6.

Analysts with Piper Jaffray would also add new iMacs and iPods to that list.

"We believe that MacBook, iMac and potentially MacBook Air lines could all be refreshed during the June quarter, which we believe would result in a re-acceleration of Mac sales," they wrote in a May 14 research note. "We note Apple blogs have speculated that MacBooks may be updated with a slimmer body style. Also, Intel's most-recent generation of processors, Ivy Bridge, is set to be introduced during the quarter."

The firm expects Apple to sell 6.3 million iPods during the June quarter and 4.5 million Macs.

 
 
 
 
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.
 
 
 
 
 
 
 

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