Kindle Is Fine for Reading Books in Black and White
5. It goes beyond books Books might be the main reason consumers initially invest in an e-reader, but they soon want more. Since it's not just an e-reader, Apple's iPad handles a lot more than just books. Bingo! When it comes to other content, such as magazines and blogs, the Kindle can't compare on any level with the iPad. Consumers are quickly starting to figure that out, which is why they are opting for Apple's tablet over Amazon's option.6. The screen, the screen, the screenConsumers are attracted by the beauty of a nice display. They see possibilities in it, and they want to get their hands on it. That's why when users compare the iPad's display with the Kindle's, Amazon's device doesn't stand a chance. The e-retailer's product features e-ink technology, which might be great for reading a book, but it isn't great for just about everything else. The iPad's display is bright and high-quality, and that's an alluring feature for consumers. 7. Apple promotes it effectively Apple is masterful at promoting products. It knows how to quickly strike a chord with consumers without necessarily inundating them with all the many features the company's product offers. Amazon, on the other hand, hasn't been as successful at marketing the Kindle. That's likely another factor that caused the company's e-reader to trail behind the iPad over these past few months. Advertising is extremely important, and no other company understands that better than Apple. 8. Color As mentioned, the Kindle's screen can't compare with the iPad's, but the issue goes beyond just the basic look of that display. Amazon's offering is black-and-white; Apple's tablet features a full-color display. Because of that, consumers get a far better experience reading content on the iPad than they do on the Kindle. It's more life-like, and there are a lot of books on the market with color illustration. A color screen has natural appeal to consumers. 9. Apple sees it as the next frontier When it first launched the iPad, Apple made it clear that it wanted to be a major player in the e-reader market. It seems to believe that the space is the next frontier in entertainment and that makes it a space where Apple wants to be exceptionally successful. That focus only spells trouble for Amazon. 10. The numbers are overwhelming In the end, market share comes down to total sales, and, for now, it doesn't seem like Amazon will have much luck keeping up. During its last reported quarter, Apple announced that it sold 4.1 million iPad units. Amazon doesn't reveal Kindle unit sales. Regardless, it's facing a juggernaut. With millions of iPad units entering the consumer market with each passing quarter, it will become increasingly difficult for Amazon to hold Apple back.