Apple's iCloud Potential for Success: 10 Things It Must Have

 
 
By Don Reisinger  |  Posted 2011-05-31 Email Print this article Print
 
 
 
 
 
 
 

News Analysis: Apple's iCloud will be unveiled on June 6, and in order for it to be successful, it will need a number of essential features that go far beyond a basic music streaming service.

As many who have been following Apple these last couple years have suspected, the Cupertino, Calif.-based company will finally unveil its cloud-based service, iCloud, at the Worldwide Developers Conference in San Francisco on June 6. So far, Apple has been tight-lipped about its plans for iCloud. But speculation abounds that the service could rely heavily upon music.

If it's all about music, iCloud will be a loser. In today's computing environment, the cloud is becoming more important. Consumers are starting to realize that the more they can do in the cloud, the better. Simply put, in order for Apple's iCloud to be a success, the service will need to do more than just help people stream music.

So, what else should Apple deliver to consumers to make iCloud a success?

Read on to find out:

1. Full major label support

One of the key issues with Google Music, another cloud-based service, is that it launched without support from major record labels, limiting the usability of the service. Apple's iCloud, however, will reportedly feature licensed music, making it an arguably better choice. In order for iCloud to be totally successful, Apple will need to have the full support of all major labels. That would give it the key advantage it would need.

2. Movie streaming

Though iCloud might work with music labels, it will only be a true hit if Apple also brings movies and other content to the service. After all, iTunes is popular today because of all the content available to it. iCloud will be able to enjoy a similar level of success if it has the same breadth of entertainment available as iTunes.

3. Support for Windows PCs

There's little debating that iCloud will work with iOS-based devices and Macs, but will it also work with Windows PCs? Chances are it will, since iTunes is currently running on Windows. But if Apple decides to only invite its own customers to the party, like it has with FaceTime, it could be in for trouble.

4. Can it go beyond iOS-based devices?

Moreover, one might also wonder if Apple plans to make iCloud available to other mobile devices, aside from the iPhone and iPad. Chances are it won't, since the company currently only offers iTunes on its line of products. But as Android continues to gain popularity, it might not be long before Apple acknowledges its dominance and sees it more as a revenue opportunity than a threat. And the sooner it acknowledges that, the sooner iCloud can be a success.



 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

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