Avoid Smartphone App Blunders That Could Hurt Your Enterprise
News Analysis: Tying the success of your enterprise to any one specific smartphone can be a huge mistake. The best move is to create Web applications flexible enough to run across all mobile platforms.In the week preceding July 4, Microsoft killed the Kin and T-Mobile killed the Sidekick. And sometime soon, other well-known smartphones will fade away, such as the iPhone 3GS and the original Motorola Droid. This in itself isn't surprising. After all, smartphones have stepped onto a treadmill of constant change as a way to keep sales up and customers interested. Meanwhile, technology is evolving at a breathtaking pace, and that is also helping to drive the rapid turnover of smartphone models.
You can already see those changes taking place. Palm, now that it's owned by HP, is clearing out its inventory of smartphones by simply giving them away for the price of a two-year contract. Apple has reduced the price of the iPhone 3GS to $99. You can get a Droid on a two-for-one deal from Verizon Wireless. Again, no surprises here. All of these devices have had their time in the sun, and that time is past.