Why Economic Slowdown May Actually Drive Sales
Douglas and Lew Tucker, Sun's vice president and CTO of cloud computing, both said they believe the slowdown in the overall economy is going to drive a lot of new interest in cloud computing this next year.
"This is particularly true in large enterprises [right now]," Douglas said. "Whereas in the past a more conservative company might have said, 'Well, let's let the cloud mature a few years,' now they are at least taking a serious look before they discount it because it sounds like it might save you money-which is what everybody is trying to do."
"We don't have any crystal balls ... but all we can tell you is that every one of our large enterprise customers is talking to us about where the cloud is going."
Many of Sun's customers are already well-versed in what the cloud offers, Tucker said, so they usually come into the conversation with specific questions.
"They're looking at Google, they're looking at Amazon and other large Internet companies and wondering, 'How the heck are they supporting that kind of infrastructure?'" Tucker said. "And the way they do it is that at times they have a cloud computing model that they're running inside. [These potential customers] are looking to change their IT, and cloud computing is facilitating these changes very quickly.
"They're looking at the economy and asking, 'How are we going to do more with less, or with the same setup they've got?'"